In addition to my passion for applying design principles and creating influential work, I've pursued another passion of mine, brand strategy. To be a beloved brand, is to be seemingly effortless in being a great company. While some companies seem naturals at it like Apple, Airbnb, and Pinterest, many need constant strategic and creative alignment. Here's a few projects I worked on as a brand strategist.
Unieuro Brand Extension Strategy [sample slides]. Milan, Italy
Barilla New Market Entry Strategy - South America. Milan, Italy
New Technology Launch & Market entry. Milan, Italy
Innovation Lililees Business Plan & User Interface