VISUAL IDENTITY CONCEPT: THE DIGITAL THREAD

Tempo makes it possible for engineers to manufacture circuit boards in as little time as 3 days, from design to desk. 

1. BRAND VISUAL ID

Brandmark

The logo identity is an abstract visual representation of the unbroken 'digital thread' that Tempo creates from design to delivery. The asymmetry and color gradient provides a sense of perpetual movement and progress.

Isometric Illustrations

The illustration style is technical, geometric and dynamic. The line illustrations typically  grow out of the 'digital thread' represented as a single line in the drawings.

Iconography

Typography & Color Scheme

2. WEB EXPERIENCE & DESIGN

Tempo makes it possible for engineers to manufacture circuit boards in as little time as 3 days, from design to desk. 
> Launch site

Desktop - UI Design

Mobile - UI Design

Home Page - Interaction

The digital thread scrolls through the page, revealing the key features of Tempo's product. 

3. FACTORY BRANDING & TOUR DESIGN

The tour experience consists of 6 key experience moments. The narrative of each key moment flows between wide to narrow in terms of detail and information. The start of the tour is meant to give a high-level overview into Tempo’s offering and as the tour progresses, the level of detail becomes much more granular. As the tour winds down, the narrative widens again to speak more about the vision and trajectory of the business.

Brand moments at the Tempo Factory - Environment Design

Credits

Client TEMPO
Design Studio frog design
Principle Designer TAMMY BAIRD
Industrial Designer ARA ACLE
Product & User Experience ALEC MOMONT
Brand & Visual Designer  CELIA JABER